STARTS  September 17th @ 9AM-12PM PT | 12PM-3PM ET

VIP Session 12PM-2PM PT | 3PM-5PM ET

Walkthrough Mastery Challenge: Close More Cleaning Contracts


How to Consistently
Attract Leads and Walkthroughs to Grow Your Janitorial Business

JOIN THE LIVE Challenge

September 17th // 12pm EDT

CHALLENGE COUNTDOWN

MEET THE FOUNDER & CEO

Hey, I'm Joel!

FEATURED Hosts

Joel "Doc" Craddock is a seasoned professional in the facilities maintenance industry, with a career spanning over four decades

With more than 40 years in the cleaning industry, Joel has developed deep expertise in operations and commercial janitorial services.

Trusted by leading organizations

Tailored facility care solutions

Focused on safety and excellence

MEET THE FOUNDER & CEO

Hey, I'm Adon!

Adon Rigg is a lead generation strategist and sales mentor for commercial cleaning companies, with over 30 years of industry experience.

30+ years sales expertise

Author of Insightful Selling

Creator of CleanPro Icon™

3 Reasons Why Should You Attend

The CleanPro Challenge

LeadFlow Accelerator

With LeadFlow™ Accelerator, you’ll never wonder where your next lead is coming from. Capture inbound leads from your website, social, and ads, while tapping into pre-built prospect lists and proven outreach systems to connect with decision-makers. Keep your pipeline full of consistent, qualified opportunities every week.

Authority Builder

Authority Builder transforms you from “just another cleaning company” into the trusted leader in your area. Done-for-you content strategies make you visible everywhere prospects look, positioning your business as the obvious, no-risk choice while building credibility that shortens sales cycles and boosts conversions.

Conversion Pro

Conversion Pro™ turns conversations into contracts. Master the art of walkthroughs that sell — knowing what to ask, how to present, and how to handle objections before they stall the deal. With advanced frameworks to keep momentum, you’ll close more high-value contracts without discounting.

Step 1

Build a Predictable Sales Machine

Kick off the CleanPro Challenge by learning how to consistently fill your pipeline with qualified leads.

You’ll discover how to capture inbound prospects from your website, social, and ads, and find decision-makers using proven outreach systems and targeted lists made for the cleaning industry.

By the end, you’ll have a prospecting engine that brings in high-quality opportunities every week — no endless cold calling required. This single session alone can generate enough leads to pay for the entire challenge many times over.

STEP 2

From Invisible to Irresistible

Instead of chasing prospects, learn how to create a crowd of ready-to-buy customers who see you as the go-to authority. In this session, you’ll master the 3-Step Persuasion Script — a simple but powerful framework for delivering your message in a way that captures attention, builds trust, and moves people to take action.

Then, we’ll layer in the The Momentum Method so every conversation naturally flows toward your offer without feeling pushy

Step 3

The Walkthrough Advantage

Turn walkthroughs into win contracts. In this session, you’ll learn exactly how to run a site visit that sells for you — from the questions that uncover hidden needs to the way you present your proposal for maximum impact.

We’ll equip you with advanced objection-handling frameworks that keep deals moving forward and remove roadblocks before they derail the sale. By the end, you’ll have a repeatable process to close more high-value contracts without relying on discounts.

The Real Question Is…

How Much of The Pie Do You Want?

Take a Look at Your Opportunity…

The global cleaning services market is booming — valued at $424 billion in 2024 and projected to skyrocket to $734 billion by 2032, growing at an impressive 7.2% CAGR That’s not just growth — that’s a tidal wave of opportunity sweeping across virtually every market.

Here’s what this means for you:

  • Demand for cleaning services isn’t slowing — it's accelerating.

  • Businesses and property managers need reliable, high-quality cleaning partners now more than ever.

  • You have the expertise and passion to step into that gap and claim your share of this expanding industry.

This isn’t just business growth. It’s your chance to ride the wave, build a thriving, scalable operation — or launch a profitable side hustle — using the skills and experience you already have.

Here’s What You Can Expect From

THE CLEANPRO CHALLENGE

BEFORE THE CHALLENGE

  • Getting some leads, but not enough qualified opportunities to fill your pipeline…

  • Struggling to capture and follow up with prospects before they go cold…

  • Feeling invisible in your market — prospects don’t see you as the clear, trusted choice…

  • Watching competitors dominate attention while your content goes unnoticed…

  • Booking walkthroughs but failing to consistently turn them into signed contracts…

  • Losing deals to lower-priced competitors because your value isn’t coming through…

AFTER THE CHALLENGE

  • A steady stream of qualified leads flowing into your pipeline every week.

  • Automated systems capturing, following up, and booking appointments 24/7.

  • Recognized as the most visible and trusted name in your market.

  • Content that attracts your ideal clients and builds authority fast.

  • Walkthroughs that naturally lead to signed contracts .

  • High-value deals closed without competing on price or giving awat the farm.

Everything You'll Get When You Join

THE CLEANPRO CHALLENGE

  • 3 Hours of LIVE Training built specifically for commercial cleaning companies — guided by proven industry experts and growth strategists who will help you create irresistible offers, master the Perfect Prospecting Framework, and learn how to attract new contracts passively and predictably.

    You’ll also gain access to our private CleanPro Challeng

  • Community — a space exclusively for challenge participants where cleaning business owners share breakthroughs, swap strategies, and get guidance when they feel stuck. This is where I’ll also drop my biggest “needle movers” you can apply immediately to drive results.

  • And this isn’t a sit-back-and-listen event. It’s a laptops-open take massive notes. Each session is designed to help you build real assets for your business. By the time we’re done, you’ll walk away with a working system ready to capture leads, build authority, and convert walkthroughs into contracts.

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